Whitney Dunlap-Fowler Strategist Insights Market Research Touch of Whit Creative

Daring to Live Life More Curiously.

“ I’ve never really been one to strive to live within the lines. ”

—Whitney Dunlap-Fowler

WHO I AM

In Real Life…

|What Describes Me|

Inherently curious and relentlessly ambitious. A realist who is brave enough to say what others are thinking. Truth teller, no sugar.

|What Drives Me|

Having deep, honest conversations. Understanding why things exist as they do. Studying people, their habits, behaviors & motivations.

|What Excites Me|

Embracing the unknown, taking risks, going against the grain, and defying expectations. Encouraging others to dream big and embrace the grey.

About Me

WHO I AM

Professionally…

A Business Owner

After a career dedicated to fostering insights and strategies for clients around the world, Whitney took an unexpected leap into the freelance world and became an independent strategist. Today, she is an entrepreneur with two businesses as she continues to leave her mark on the world.

A Seasoned Strategist

With more than 10 years of experience working with brands and companies across the world Whitney has excelled in mastering 3 verticals: Brand strategy, Semiotics & Multicultural Strategy. Today, she uses her knowledge and expertise to help clients build culturally intelligent brands.

An Inherent Academic

Understanding the “why” behind all things is a driving factor in everything Whitney does. She obtained her Masters at NYU and concentrated on understanding how culture is shaped and how power systems & ideologies are developed and formulated overtime. View more here.

A Thought Leader

Whitney utilizes her expertise in trends, cultural shifts, branding & semiotics to serve as a thought leader across  a variety of categories. As a speaker, she has gained a reputation for calling out the practices & systems that no longer work & offering unexpected solutions. See more here.

Touch of Whit Creative

A Cultural Strategy consultancy specializing in brand strategy, semiotics and multicultural strategy.

Insights in Color

A diversity initiative for the market research industry providing tools, insights and resources for a more diverse future.

“I interrogate everything. It's very important for me to ask myself if something is truly for me before I can realistically consider it for myself.”

- Whitney Dunlap Fowler

Living Life More Boldly in The Untethered.